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Behind
the scenes
SS24 summer shoot
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Follow us behind the scenes on our summer shoot for SS24. The campaign was shot at Emma's, creative director and founder, summer paradise in the Stockholm archipelago. Since a young age, Emma has spent a lot of time on the island with friends and family, which is why this campaign was extra close to her heart.
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The SS24 photoshoot was inspired by European summer, with Scandinavian influences. With colorful jewelry, pearls and earthy tones, the results inspires us and makes us long for warm summer days.
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