Where you

Meet us

Where It All Began

Our first retailer was By Us For You, a fashion boutique just outside Stockholm. They believed in us early on – and they're still with us today.

"As a family-owned business ourselves, we're proud to be part of the Syster P success story. We look forward to celebrating another 20 years together!" Jenifer Malmqvist, By Us For You

From that first boutique, the Syster P family has grown. Today our jewelry is carried by retailers including Hallbergs Guld, Åhléns, NK and Designtorget, as well as fashion and lifestyle stores across Sweden and internationally.

From Pop-Up to Flagship – and Back Again

It started with a pop-up at Arlanda in 2017. Small, simple, and entirely ours.

Since then we've found our home on Stureplan, where our flagship store is today – a place where we welcome customers and meet people who love what we do. Our office on Döbelnsgatan is more than a workplace; it's where we bring together customers, retailers and partners for after works, sample sales and everything in between.

And Arlanda? We're back. Last year we opened a permanent store – at the very place where it all began, and where many new customers discover Syster P every day.