One short gold chain with a gold mini letter and a medium long gold chain with a big letter

Beloved 10 years

Jewelry is always a personal and appreciated gift, and you’re especially happy when someone has gone the extra mile. The entire Beloved collection is designed for creating personalized gifts.

BELOVED BEST SELLERS

HOW TO STYLE IT 

Looking for inspiration on how to create your own personal look?

One short gold chain and one medium long gold chain with a gold mini letter and a gold pendant with white onyx Gold chain with a smal gold letter and a gold pendant with a brown onyx

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THE STORYBEHIND

Read the story of how our Creative Director, Emma Haegerström, came up with the idea for the collection:

I got the idea for the Beloved collection after one of our first trips to India when we received a small oval silver charm with our letters engraved. I thought the charm was so beautiful and was so happy that someone had chosen my letter and given it to me as a gift. 

I wore that little charm and felt that I wanted to be able to give something similar to the people close to me. So, the idea was born to create a jewelry collection that could mean so much, both to the giver and the receiver. A few years later, we launched Beloved, and we could only dream that it would be such a success and be loved by so many people! It has truly become a Syster P classic, and we are very proud to have such a long tradition in our letter jewelry.