the scenes
SS24 summer shoot

Follow us behind the scenes on our summer shoot for SS24. The campaign was shot at Emma's, creative director and founder, summer paradise in the Stockholm archipelago. Since a young age, Emma has spent a lot of time on the island with friends and family, which is why this campaign was extra close to her heart.

The SS24 photoshoot was inspired by European summer, with Scandinavian influences. With colorful jewelry, pearls and earthy tones, the results inspires us and makes us long for warm summer days.